Building Capacity Project - Advocacy Training Manual

Contents of the manual

This T-o-T manual consists of two components:

1. The manual itself

2. The complementary material (background reading and videos) downloadable from the website.

The t-o-t manual is a development from a previous alcohol advocacy manual developed during the Bridging the Gap project with a new focus on training the trainers at the country, regional and municipal levels. This t-o-t course comprises 10 sessions, most of which last for 90 minutes. As a complete course, the 10 sessions can be run over two and a half days. However, it is up to the trainer whether or not they wish to run the whole course, and certain of the sessions can be shortened (or lengthened) or cut, depending on the trainees and the views of the trainer.

During the first session all participants receive copies of the course material and additional background reading.

For each session the manual contains:

The statement of aims and objectives and list of materials required, the session plan and the background notes are for the trainers use and reference. Please note that in two sessions, some preparatory work might be required - see background notes for these sessions.

The handouts and visual aids can be downloaded from the project website and copied beforehand for the course participants, and can be given out as the course progresses.

In addition, the website contains the following background reading and video clips:

Background material:

Video material:

Prior to the course
It is suggested that prior to the course, all participants are invited to download and read the report Alcohol in Europe, the Handbook for action to reduce alcohol-related harm, and Evidence for the effectiveness and cost-effectiveness of interventions to reduce alcoholrelated harm as background reading to provide the technical information in alcohol.

Course participants
The course has been written for a course participant who is someone working in the field of alcohol policy and already trained in advocacy. Ideally, the course participant should be someone who, with their professional development, is likely to spend some time working in the alcohol policy field and advocating for the implementation of more effective alcohol policy, be this at the international, national, regional or municipal level.

Training size
The course is designed for a trainee group size of between 20 to 30 people. Probably the minimum for an effective course is 10 people, and the maximum, 30 people. Many of the sessions will run slightly more quickly with a smaller number of participants.

Training venue
The course is ideally designed for a full residential course. The venue for the course itself must be large, with tables and chairs set up in a U-shaped boardroom style, with plenty of room for each participant. There must also be room to move around, and easily work in groups of 3-4 people. There must be table space for the course material, and refreshments available in the room. A beamer, sound system (for audiovisual material) and large screen for the projection should be available. It is desirable to stick all the flipchart sheets up, so there must be either ample wall space on to which flipchart paper can be attached, or poster stands for the flipcharts. In addition, at least two additional flipchart stands should be available. It is imperative to have an adequate stock of flip chart paper and pens, and material (such as the English blue-tac) to stick flipchart paper to the walls or stands. 30 minutes should be allowed for refreshment breaks mid-morning and mid-afternoon and 90 minutes for a lunch break.

The course can be delivered by two trainers or one trainer and an assistant. Trainers should be competent on alcohol and alcohol policy issues as well as in training advocacy skills. The second trainer or the assistant is needed throughout the course to deliver the handouts and stick the numerous flipcharts on wall space or stands. In addition, it is useful to have an assistant who can type up all the flipchart material, since this is useful to send to the participants after the course.

The described training methods are as follows:

This is an information giving process, which may either be a short lecture or clearly led discussion. Participant’s backgrounds and existing levels of knowledge will influence the decision on how participatory each input can usually be.

This is a session eliciting ideas from a group and subsequently listing and discussing them. It is intended to raise energy levels and refocus attention on a particular issue by involving all group members. It also enables a group to briefly consider many aspects of an issue before focusing on key areas. In conducting a brainstorm:

During the course, a considerable amount of time is spent giving feedback, based on flipchart paper. Encourage participants to give feedback to the other course participants, rather than to you, the trainer. Encourage one member of a pair or group to hold up the flipchart paper so that other participants can read the paper, whilst the other member of the pair or group gives the feedback. It can be helpful to re-position yourself to ensure that the feedback is given to the participants, by standing alongside other participants.

Key Reading
The key background reading is the report, Alcohol in Europe, downloadable from the website.

Notes for Translators/Adapters
It is impossible to write a manual where every piece if information fits all countries and cultures. To ensure the high quality of the training, make sure to check and if necessary adapt all details to the specific needs required locally.

Course evaluation
After the course, participants are invited to evaluate it using a questionnaire structured in six areas :

Further information For further information or comments on the course, please contact: Dr. Peter Anderson,